The People behind APeopleBusiness

APeopleBusiness is run and supported by some extremely passionate people!


Paul Finch


Paul is a co-founder and CEO of APeopleBusiness. It is his vision that is the driving force behind the core product of StressFactor™.

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He has created the business model and associated services that help organisations understand the hidden issues of lost productivity and risk caused by poor mental wellbeing of their workforce.


A strong believer in stakeholder alignment and communications planning, he has personally led a number of projects to help organisations understand the impact of Stress in the workforce and what action can be taken to deliver rapid results. A strong team player and a seasoned business professional who has been a CEO/MD for nearly 25 years. Company transformation and value creation have been at the core of his work including 7 merger and acquisition programmes. Paul views himself as an agent of change.


Paul also has a long history of raising money for charity and giving back to the local and professional communities. He is currently a Court Assistant of the Worshipful Company for Information Technologists in the City of London. In 2016 he founded Red Trouser Day, a charity raising funds for bowel cancer research and anxiety care, following the recovery from his own Bowel Cancer diagnosis. He carries a personal motto of “trust is only built by doing what you say you are going to do”


Mark Bridger

Non-Executive Director

Mark Bridger is Non-Exec Director and advisor to the Board of APeopleBusiness leading the strategy for the expansion of APeopleBusiness products and services deeper into the market
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With an extensive background in High Technology Solution Sales and high growth scaling, Mark brings his experience and wisdom to help APB expand its market share and develop a comprehensive strategy for ABP to help organisations understand the issues surrounding this very important subject of Stress in the workplace and it’s impact on corporate productivity.


Mark’s career spans more than 32 years in the software industry, including executive sales and general management positions for both public and venture-backed companies. His last role was at Canadian software company OpenText culminating in leading the Enterprise Content Services business as Senior Vice President for Europe, following an extremely successful general management role as President of International Operations at FatWire. Joining FatWire, from enterprise management software leader CA, where he was Vice President and Regional Manager of the UK and Ireland. In these roles, he developed and executed integrated direct and indirect sales plans with broad and extensive software portfolios. He delivered record results through a program which focuses on building the company’s identity in the region, streamlining their sales process and indirect sales channel and building a sense of Team.


Mark also held successful tenure in sales and general management positions for Precise, FatWire, CA, Managed Objects Limited and Ascential Software Limited, a division of Informix Corporation. In these positions he drove sales, consulting and technical support services internationally.

He is a passionate family man and introduced the Red Trouser Day charity raising funds for bowel cancer research and anxiety care into OpenText during his tenure. When not working he can be found on the golf course or indulging his passion for cars as a member of the Goodwood Road Racing Club (GRRC).


Julia George

Strategy Lead

Julia is APB’s Strategy Lead, facilitating the company’s own strategic plan and designing its Mental Health Strategy service offering.

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an approach for Mental Health Strategic Planning that allows key stakeholders to agree and commit to an integrated comprehensive plan to improve performance, reduce risk and deepen culture. She is a firm believer in aligning stakeholders behind a compelling vision and guiding them to focus practical planning on business outcomes. She has worked with a number of APB customers.


A strategic consultant and qualified mediator, engaged by organisations, ranging from high growth technology SMEs to large complex corporates, to challenge and develop strategy and to realise stakeholder benefits. Her career included spells with Storage Technology Inc, Ernst & Young and Girobank plc, before she founded JGA in 1998, where clients have been financial institutions, such as Euroclear, KBC, Standard Chartered, UBS, and a series of UK SMEs.


She is a Chartered Fellow of the Chartered Institute for Securities & Investment and a member of the Livery of the Information Technologists’ Company in the City. Her voluntary work has included mentoring Sixth Form students at the Hammersmith Academy (a school founded by the Information Technologist’s and the Mercers livery Companies), a member of support groups for ex-armed forces personnel and homeless people seeking employment and a charity trustee for the charity where she helped develop the strategy that was presented to the Charity Commission to achieve charitable status.


Rosey Woodhead

Programme Lead

Rosey is APB’s Head of Programme Delivery, discovering and understanding our customers’ key concerns, goals and outcomes through the implementation of our StressFactor™ solution.

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She is a well-founded advocate in transforming organisations with proven analytical evidence to support continual development for organisational wellbeing strategies and work towards improving mental health in the workplace.

A digital strategist, programme director and consultant, having worked with the NHS over 28 years, ranging from technological delivery, developing strategies, enabling convergence, through to leading on transformational challenges for digital change across health and care services.


She is a Member of the British Computer Society (MBCS), qualified in Managing Successful Programmes (MSP) and PRINCE2 (Projects In Controlled Environments). Her voluntary work includes supporting key health and care charities such as, as one of their charity ambassadors, helping raise awareness and funds for key research and patient outcomes. She recently co-founded and leads her local Community Response Group for COVID-19 and re-enabled their Neighbourhood Watch Scheme.

Carolyn Yeoman

Carolyn Yeoman

 PhD MSc BSc (Hons) MBPsS

Organisational Psychologist

Member of the APB Psychology Advisory Board; Carolyn is an Organisational Psychologist with significant experience in the Health, Safety and Wellbeing Culture Development field.

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Carolyn has successfully run her own business for over 20 years, including some time living and working in Australia. She recently spent 2 years at HSE working closely with the Work-Related Stress policy team. Carolyn has a proven international track record in numerous industry sectors including construction, oil and gas, food, utilities, packaging and retail.

Carolyn co-authored a book about Employee Assistance Programmes with Professor Sir Cary Cooper and is an experienced conference speaker with a number of papers and publications to her name.


Carolyn is highly skilled and practised in benchmarking and designing organisational Wellbeing and Safety Culture interventions that enhance employee engagement and business performance. Her aim is always to help to create sustainable change within organisations, enabling them to continuously improve their Health, Safety and Wellbeing culture.


Nikki Taggart

Organisational Psychologist

Member of the APB Psychology Advisory Board; Nikki completed a MSc in Work and Organisational Psychology in 2019 and has joined the APB team  as our in-house Organisational Psychology Lead.

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Member of the APB Psychology Advisory Board; Nikki completed a MSc in Work and Organisational Psychology in 2019 and has joined the APB team as our in-house Organisational Psychology Lead.

Nikki has had a ten year career in one of the major pharmaceutical companies, covering a mix of roles from sales, marketing, product launches, training, and people and team development.


Nikki decided on a change of career in 2017 to increase her focus on the wellbeing of people in organisations, and is able to run training sessions on employee resilience, emotional wellbeing and a whole host of other interrelated subject areas.


Colin Minto

Non Executive Director

Colin is a specialist in global resourcing/HR change, and HR technology implementation and transformation leadership.

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A specialist in global resourcing/HR change, and HR technology implementation and transformation leadership, who ‘opened up’ about his personal mental health experience, and war on his OCD, in People Management Magazine in August 2016.

The article stimulated the creation of the Mental Health in Business LinkedIn Group and Mental Difference at Work overt and covert questioning community on Rungway, plus a host of opportunities to support seminars, conferences and initiatives to raise awareness of mental health in the workplace.

Creator of the HERO Mental Health Readiness and ENABLE Mental Difference Models and a serial blogger on industry and mental health matters, Colin is passionate about being open, to support others and inform businesses how to best target and remedy workforce stress, and embrace and harness the power of mental difference.

Colin is a Patron of the Shaw Mind Foundation, which exists to support those suffering from mental illness and their families. He is also passionate about HeaducationUK’s crusade to make mental health education in schools and colleges compulsory. If you are interesting in supporting these, please contact Colin directly.


Bruce Richards

Non Executive Director

Bruce is a co-owner and Director of Hicom Technology, a technology business specialising in software and consultancy solutions for healthcare, HR and retail. Hicom is the software development and hosting partner for APeopleBusiness.