The People of APeopleBusiness?

APeopleBusiness is run and supported by some extremely passionate people!

A specialist in global resourcing/HR change, and HR technology implementation and transformation leadership, who ‘opened up’ about his personal mental health experience, and war on his OCD, in People Management Magazine in August 2016.

The article stimulated the creation of the Mental Health in Business LinkedIn Group and Mental Difference at Work overt and covert questioning community on Rungway, plus a host of opportunities to support seminars, conferences and initiatives to raise awareness of mental health in the workplace.

Creator of the HERO Mental Health Readiness and ENABLE Mental Difference Models and a serial blogger on industry and mental health matters, Colin is passionate about being open, to support others and inform businesses how to best target and remedy workforce stress, and embrace and harness the power of mental difference.

Colin is a Patron of the Shaw Mind Foundation, which exists to support those suffering from mental illness and their families. He is also passionate about HeaducationUK’s crusade to make mental health education in schools and colleges compulsory. If you are interesting in supporting these, please contact Colin directly.


Colin Minto

Paul Finch

Paul is the managing director of APeopleBusiness and a strong driving force behind the consultancy services and product delivery of StressFactor™. He has created the business model and discovery workshops that help organisations understand the power of the unknown that StressFactor will surface. A strong believer in stakeholder alignment and communications planning, he has personally led a number of projects to help organisations understand the impact of Stress in the workforce and what can be done about. A strong team player and a seasoned business professional who has been a CEO/MD for over 20 years. Company transformation and value creation have been at the core of his work.

Paul also has a long history of raising money for charity and giving back to the local and professional communities. He is currently an active member of the Worshipful Company for Information Technologists in the City of London. In 2016 he founded Red Trouser Day, a charity raising funds for bowel cancer research and anxiety care, following the recovery from his own Bowel Cancer diagnosis.

He carries a personal motto of “trust is only built by doing what you say you are going to do”

A recognised Behavioural Scientist (BSc), embracing a wide variety of issues including cultural change, customer care, communications and media communications, team-building, recruitment and succession planning for many major companies as diverse as Xerox, Volkswagen UK, Logica CMG, Sirius plc, SAS, Lloyds TSB, npower, Paradigm and haart.

He has developed advanced training for senior staff in recognising personality types and understanding their associated behavioural patterns which is also relevant to cutting edge courseware developed in partnership with Gordon Radley of Radley Corp, a renowned television broadcaster and specialist in external media communications.

He is a regular contributor as Psychologist to the Quality of Experience Forum operated by Organizare. This private Forum whose membership is limited to very senior representatives of such influential organisations as Barclays Bank, First Direct, Lloyds TSB, O2, EDF, Scottish Water, The National Grid and NHS Direct, addresses developments and the exchange of information relating to the achievement of the highest standards of Customer Experience.

Roy has researched what makes great Risk Managers and Data Scientists and reported on work-related stress both in the UK and in Germany, Switzerland and Austria. He has broadcast extensively and written many articles on human resource and productivity matters published in both the quality national press and leading professional journals. Roy has made pro bono contributions to the work of the Worshipful Company of Information Technologists and the Institute of Directors particularly in supporting the transition into civilian careers of members of the Royal Signals and the Parachute Regiment.

Roy Norris BSc

Julia George

Julia is APB’s Strategy Lead, facilitating the company’s own strategic plan and designing its Mental Health Strategy service offering – an approach for Mental Health Strategic Planning that allows key stakeholders to agree and commit to an integrated comprehensive plan to improve performance, reduce risk and deepen culture. She is a firm believer in aligning stakeholders behind a compelling vision and guiding them to focus practical planning on business outcomes. She has worked with a number of APB customers.

A strategic consultant and qualified mediator, engaged by organisations, ranging from high growth technology SMEs to large complex corporates, to challenge and develop strategy and to realise stakeholder benefits. Her career included spells with Storage Technology Inc, Ernst & Young and Girobank plc, before she founded JGA in 1998, where clients have been financial institutions, such as Euroclear, KBC, Standard Chartered, UBS, and a series of UK SMEs.

She is a Chartered Fellow of the Chartered Institute for Securities & Investment and a member of the Livery of the Information Technologists’ Company in the City. Her voluntary work has included mentoring Sixth Form students at the Hammersmith Academy (a school founded by the Information Technologist’s and the Mercers livery Companies), a member of support groups for ex-armed forces personnel and homeless people seeking employment and a charity trustee for the charity where she helped develop the strategy that was presented to the Charity Commission to achieve charitable status.